Muslim Consumers Demand Halal and Tayyib. What Do They Mean?
The global halal F&B market is thriving, with a projected value of $1.5 trillion by 2028. This growth refers to a significant demand for halal products. Also, halal and tayyib are now seen as important extensions of the halal concept. For Muslim consumers, halal and tayyib are not only about what is allowed to be eaten
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