Halal

We hear these words daily: “premium quality,” “premium design,” and “premium lifestyle.” The word premium is thrown around so casually nowadays that the majority of consumers hardly take a moment to consider what exactly it means. In a world where branding is oftentimes more vibrant than content, especially in the growing Muslim market, it’s time

Malaysia is a multi-racial country with people of different ethnic and religious groups coexisting in harmony. Among the trends that are notable is the fact that an increasing number of non-Muslims are embracing halal foods. Research studies also found that halal food, especially meat, is found to taste more delicious compared to non-halal meat. Not

With Ramadhan here now, a lot of businesses are taking this opportunity to connect more with the Muslims in this month. However, the latest Sarawak news about restricting the use of Ramadhan terms by businesses without Halal certification showed how religious and cultural traditions must be harmonized with business operations. The terms include Iftar, Selera

Operating a Muslim-owned business in a non-Muslim country can be demanding but thrilling. The halal market is growing by leaps and bounds, and it’s projected to be worth $2.8 trillion by 2025, according to Statista. While there are many opportunities, there are also some unique challenges to deal with when they are based in a

As the halal market continues to grow, more businesses want to enter this profitable, ethically oriented sector. The problem with so much interest in halal products is that far too many companies these days employ certain terms to beguile or mislead consumers. It is critically important for any business to learn how proper terminology will