Business Strategy and Planning

Customers become loyal in different ways, growing to like a brand more as it consistently meets their expectations. Over time, this builds trust and strengthens their connection to the brand. Just as any other relationships, loyalty can fade when there are no efforts to maintain it. Maintaining an existing connection with customers is more cost-effective

Tupperware, a 78-year-old American company known for its kitchenware, particularly its airtight plastic containers. In Malaysia, it is especially a popular choice and a likable brand among mothers. The brand now has lost its momentum, and the recent news might come as a surprise to its loyal customers. So what makes it go so badly

Productivity is important because it helps people and companies reach their goals and increase profits. When productivity is low, it can indicate that a business is facing problems or inefficiencies. This could come from lacking proper tools or poor management. To address this, businesses are finding ways to use technologies such as AI in their

Receiving customer feedback is a valuable opportunity for businesses to build customer loyalty. It will not only give insights for improvement, but beyond that. When businesses give proper feedback, it could create a lasting impression, and they would be even coming up to you even more in the future. And what does that mean? You

Pop-up stores have emerged, making brands shine their own personalities through immersive experiences for their customers. According to a report by Storefront, the global pop-up retail industry is expected to reach a market size of $80 billion this year, valued at $50 billion in 2019, underscoring the growing significance of this retail strategy. The increasing

There has been a significant interest for online communities this year in 2024. Reddit, an online community platform, has shown a significant increase. It reported in Q1 of 2024 that its daily active users have been gaining a rise of 37% to 82.7 million with a year-over-year increase in revenue. Building communities has emerged as

While the IMF forecasts inflation to decline by approximately 5.9% in 2024 and 4.5% in 2025, Gen Z and younger Millennials are into the “underconsumption core”. This trend that emerged on TikTok has been ongoing until today, in the past month, in July 2024. These generations place more importance on product quality than price. Also known for

Many brands prioritize engagement as their top focus and are eager to provide customers with better experiences. But overdoing it may cause brands to appear less appealing to their target audience. This mistake will not only make brands less attractive but could also overwhelm their audience. Businesses or brands must keep in mind that they’re