Author name: Izzati Khalid

Ways to be Comfortable When Engaging with High-Profile Individuals

Ways to be Comfortable When Engaging with High-Profile Individuals

Attending events to network with important individuals is crucial for career growth, building lasting relationships, and accessing new opportunities. However, it can feel overwhelming, especially for those who lack experience or confidence in engaging with high-profile individuals. Networking means meeting new people who can help you grow in your job or business. It’s a way

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Netflix See Themselves as a Professional Sports Team For Performance, Not Unconditional Love

Netflix See Themselves as a Professional Sports Team For Performance, Not Unconditional Love

If you have ever stumbled upon a Netflix website about their own culture, you will see that their culture seeks excellence. And by that, what does that mean? If you scroll a little further below, they state that “We model ourselves on being a professional sports team, not a family.” Challenging the Notion of Companies

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Ways to Attract Consumers of Me-First Mentality, According to Research

People tend to focus their attention on things that match their own preferences, needs and desires. The me-first mentality is actually considered normal among consumers. The TMG research revealed that to attract consumers with a ‘a’me-first’ mentality, APAC consumers consider customizable options in their decisions to purchase online. According to the research, Gen Z is

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Waqf Company Aims For Sustainability in Muslim Community Globally

Waqf Company Aims For Sustainability in Muslim Community Globally

Waqaf An Nur Corporation Berhad acts as a recipient, manager, and administrator of waqf properties. The establishment initiative of Waqaf An-Nur is through Johor Corporation to manage the assets and shares of companies within the Johor Corporation Group that have been waqf. Waqaf An-Nur acts as the Mauquf ‘Alaihi for shares and other forms of

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These Companies Remain as Top Choices for Malaysian Graduates

These Companies Remain as Top Choices for Malaysian Graduates

The Graduates’ Choice Award (GCA) is a big honor given to the favorite employers of graduates in Asia-Pacific. It celebrates companies that are great at hiring new graduates, no matter what industry they’re in. The winners are chosen by votes from university students, which makes it a trusted guide for companies looking to hire from

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Sebab-sebab di Sebalik Trend Pekerjaan Gig di Malaysia

Sebab-sebab di Sebalik Trend Pekerjaan Gig di Malaysia

Jumlah tinggi rakyat Malaysia yang memilih untuk bekerja gig menimbulkan kebimbangan. Apakah masa depan negara jika penuh dengan pekerja yang melakukan pekerjaan bebas daripada bekerja dengan syarikat? Apa yang Berlaku? Di Malaysia, jumlah orang yang melakukan pekerjaan gig mencapai tiga juta pada tahun 2023, iaitu jumlah tertinggi yang pernah ada. Ini mewakili lebih daripada 17%

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Penggunaan Halo Efek Untuk Menguatkan Persamaan Dengan Jenama Popular

Penggunaan Halo Efek Untuk Menguatkan Persamaan Dengan Jenama Popular

Aldi, sebuah pasar raya di lebih dari 10 negara, merupakan contoh yang baik yang menggunakan ‘Halo’ efek. Berbeza dengan strategi lain, cara mereka mencipta produk menyerupai jenama popular, biasanya dirujuk sebagai Efek Halo, yang telah menyumbang kepada kejayaan syarikat dalam membina kesetiaan pelanggan dan meningkatkan jualan. Bagaimana ia digunakan sebagai strategi? Aldi menggunakan taktik pemasaran

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The ‘Halo’ Effects Use To Strengthen Brand Resembling Popular Brands

The Halo Effects Use To Strengthen Brand Resembling Popular Brands

Aldi, a grocery supermarket located in over 10 countries, serves as a great example that uses the Halo effects. Unlike other strategies, their way of creating products resembles that of popular brands, commonly referred to as the Halo Effects, which has contributed to the company’s success in building customer loyalty and driving sales. How is

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