WMA 2022 WINNER : AIRIN YUSMIRA BINTI DATO’ HAJI MOHD YUSOF

PASARAYA BORONG SAKAN

FROM HUMBLE BEGINNINGS TO A GROWING RETAIL POWERHOUSE

Pasaraya Borong Sakan, now a leading retail brand in Malaysia, began with modest roots. Its founder, Dato’ Haji Che Umar, stumbled upon an opportunity to sell a few things to his close circle of friends. He used part of his salary as a government servant to sell more items and eventually began supplying local supermarkets before opening his first shop.

Today, the brand has 65 outlets across the country, a testament to identifying and seizing opportunities. The retail industry poses daily challenges, from the global economy to new competitors, logistics issues, and manpower management. However, the biggest challenge of all is to sustain the business and remain relevant in the market, which can only be achieved by adapting quickly to changes and taking calculated risks.

Receiving the World Muslimpreneur Award is a well-deserved recognition for the hard work and dedication of the entire Pasaraya Borong Sakan team, including staff and shareholders. This award serves as a boost to continue striving harder.

The brand’s motto is “Quitters never win, and winners never quit,” which embodies its determination and resilience to overcome challenges. Pasaraya Borong Sakan’s vision and mission are to expand its existing business with the supermarket concept while focusing on Halal Muslim products, tapping into a larger market.

The brand is committed to providing customers with high-quality products and services, and it is confident that it will continue to grow and succeed in the years to come.